After setting up your business or company, what follows is to design a logo that will represent your brand. You may be required to research how effective logos are created and designed. After making this decision, what follows it to put your idea into implementation by designing the logo. You have to choose between premium and free generators. Among the two, you are advised to go for the premium logo generator because of the benefits attached to it. Here are the reasons why you should not use free logo maker generators.
Lack of original graphics
The most important aspect of creating a logo is maintaining originality. A professional graphic designer should have designed the graphics that you use to design your company’s logo. However, you don’t have to necessarily hire a professional if you have the ability and knowledge to handle them. Also, if you can’t handle it yourself and you cannot reach out to a professional designer, you can hire any other individual who has relevant experience in graphics art designs. Therefore, you must at all cost avoid adopting graphics and logos that you obtain freely from free generators.
Lack of creative freedom
You realize that these free templates give you a limited option to create and generate logos, and therefore have a limited artistic freedom. These templates are similar to those used to develop websites. You can only customize it up to a certain level after which you have no further ability. This means that you can create a logo but not to the exact specifications that you want. These templates only allow you to change size color and font and nothing more than that. They are unlike the premium packages which give you unlimited options to design a logo in any manner and design that you want. Therefore, it is best to go for solutions that give you the freedom to create whatever is in your mind without limitations.
No access to copyright and trademark
A logo that you have designed yourself from scratch gives you the advantage of owning the copyright and trademark. However, logos that are generated from free generators do not give you the advantage of owning the copyright. This means that any other company has the power of using a similar logo to yours and you cannot do anything about it. Often, this can be stressful especially for individuals who have just started a new company. After creating your logo and graphics from scratch, you get to acquire a registered trademark meaning you are from a standpoint where you can take legal action against any other company that is using the same logo like yours. This is one of the benefits not accessed by companies that use free logo generators.
Less professional photo editing
If you use a free logo maker, you will not have the privilege of accessing professional photo editing tools. The types of photo editing tools accessible on this platform are nothing compared to those available in a premium logo generator template. Premium templates give you the ability to use Photoshop which is known to be among the best editing software. With a free template, you cannot have access to Photoshop meaning that the quality of your graphics will be somehow compromised.
Therefore, as long as you want the logo of your company to appear professional and quality, you have to go with the premium package. On the other hand, you are advised to go with the free template only if you are using on a small business or temporarily. You don’t want situations where someone files a lawsuit because you are using a similar logo as them.
— Doba (@doba) 22 de mayo de 2015